Business Loans for Women - Who is your customer?

So who is your customer? who is going to buy the product you want to sell.

Time for a marketing strategy. There will be a certain number of people that buy from you, not everyone is going to buy your product.

So you want to identify who these people might be.

First of all take a look at your product - know your product inside and out. Therefore you are then a specialist and expert on your product.

Then what are you doing? you need to satisfy a basic need, solve a problem, or find something that makes people feel good.

So what does your product fulfill?

Next how big a market, regional, national, international? Next look at age, gender, education, income, marital stauts, ethnic and religious backgrounds and married? single? etc. What about people’s lifestyle, attitudes, interests, hobbies, social class?

Once you have figured out your target market you need to let them know what you are selling and that it is for them.